The General Truth on Music

Want to make it in the music industry?

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Make It In the Music Industry! It’s the crazy world of 2014 and the music industry has changed more than ever.  Not only is the music evolving and completely different than ever before but the underlying business has also changed dramatically.  The market is opening up tremendously in it’s

Sam Smith Set To Take Over The World!

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  If you haven’t heard about Sam Smith, it’s about time!  The General Truth thinks Sam is one of the most vibrant and powerful singers to come into the music industry in quite some time.  With an amazingly powerful and versatile voice, he will have you following along with

Breaking Bad Music Supervisor Talks Sync Licensing

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This is an amazingly insightful video into the wonderful world of Sync Licensing in the entertainment industry.  Thomas Golubic, the amazingly talented music supervisor behind shows such as Breaking Bad, Six Feet Under, The Killing, and The Walking Dead, gives his insight into the business behind sync licensing.  If

Jimmy Iovine’s Secret to Changing the Music Industry

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This is a great video from The Tanning Effect with Jimmy Iovine as he discusses advancing the bar on popular culture including bringing Dr. Dre into the limelight, putting Snoop Dogg and Dr. Dre on the Rolling Stone cover, signing Eminem, and having the foresight to focus on music