Jimmy Iovine’s Secret to Changing the Music Industry

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Jimmy Iovine and Dr Dre

This is a great video from The Tanning Effect with Jimmy Iovine as he discusses advancing the bar on popular culture including bringing Dr. Dre into the limelight, putting Snoop Dogg and Dr. Dre on the Rolling Stone cover, signing Eminem, and having the foresight to focus on music hardware with Beats by Dre headphones.  This is a three part video series, be sure to watch all three!